OBJECTIVE
Design an innovative and functional movie theater candy package, associated branding, and a merchandising proposal
Brainstorming
Packaging development
Image vs. essence
“Banana box” dieline: peel to open
Design for manufacturability
Branding Development
Color palette
Graphic elements
Dieline + graphics
Graphics details
Rapid prototype monkey “candy”
EXPLORE Primateys
Point-of-purchase display
Primateys
PPA Student Design Challenge
Brand Development, Packaging Design, Graphic Design