OBJECTIVE
Craft a vision of how consumers will interact with products and packaging in the future and develop new packaging that fits the new world needs in 2020.
Market RESEARCH + Brainstorming
The idea
Utilize a smartphone compatible label that uses NFC technology to communicate product-specific information, enhancing consumer experience and engagement
With a simple “bump” of the phone, consumers have access to:
Enlarged label typeface
Nutrition info
Allergen warnings
Coupons
Recipes
Package recycling or re-purposing instructions
….and much, much more!
Label + package development
NFC in action
Project Infinity
Avery Dennison
Market Research, Packaging Development, Graphic Design, UX Design
Spring 2014