OBJECTIVE
Develop a fresh cycling kit to energize the DBC Racing team to celebrate their brand, their sponsors, and their beautiful state in the 2020 race season
Inspiration
The Home Team
DBC Racing was sad to bid farewell to their home at Denver Bicycle Cafe when the shop closed down in 2019. Looking forward towards a bright future, the 2020 kit needed to embody the camaraderie, cordiality, and classic style of the cafe.
Up, Up, and Away
For DBC Racing, the mountains signify freedom, adventure, inspiration, and triumph. Whether enjoying a panoramic view of the peaks from the eastern plains, or suffering up the literally breathtaking 14,265’ Mount Evans, DBC Racing loves their mountains, and wanted to share this love in the 2020 kit.
Branding
PROOFING
IN ACTION
DBC Racing 2020
Cycling Kit Design
Brand Development, Graphic Design, Apparel Design